Welcome to the MCQ on Marketing Management: True or False types Questions with Answers. Here you will find marketing questions that have answers. This is good for students who are preparing for exams and also marketers who want to brush up on their knowledge.
Marketing management MCQ with answers pdf is also a good resource for all those who want to start learning marketing.
The Concept of Marketing
Marketing is a process that involves creating, delivering, and managing the message or product of a business. In order to be successful in marketing, it is important to have a clear understanding of what marketing management is, as well as the different aspects it encompasses.
⇒ Marketing management is an activity that involves strategic thinking, planning, and control.
⇒ Marketing management is an activity that involves strategic thinking, planning, and control.
⇒ Management is different from other business functions because it involves direct contact with both customers and potential customers.
⇒ Marketing is all about understanding the market, segmenting it, and reaching out to them at the right time with the correct message.
⇒ A good marketer, therefore, needs to be aware of the different market segments and also the different channels through which they can reach out to them.
⇒ The channels that they choose must also be cost-effective.
⇒ A marketing mix is a combination of different marketing elements or mixed elements. These are the 4Ps of marketing: price, Product, Promotion, and Place.
MCQ on Marketing Management: True or False types Question with Answers: Set-1
This quiz is designed to help you test your understanding of marketing management. After taking the quiz, review the answers to see if you can find any common themes.
1. Globalization refers to the shift toward a more integrated and interdependent world economy.
a. True
b. False
Answer: a. True
2. Organizational purchases involve more than one person in the purchase process who plays a significant role in buying.
a. True
b. False
Answer: a. True
3. Organizational customers have the technical expertise and both buyers and sellers establish a long-term relationship.
a. True
b. False
Answer: a. True
4. Tastes and preferences of consumers in different nations are beginning to converge on some global norms.
a. True
b. False
Answer: a. True
5. New buy is a situation when a new buyer purchases for the first time.
a. True
b. False
Answer: a. True
6. Approvers are the people in the organization who have the power to prevent sellers or information from reaching the members of buying centers.
a. True
b. False
Answer: b. False
7. Individuals in the organization influence the decision-making process by providing information on the criteria for buying.
a. True
b. False
Answer: a. True
8. Organisational purchase decisions are influenced by the firm’s external variable only.
a. True
b. False
Answer: b. False
9. An important part of organizational purchasing is the evaluation of suppliers after purchase.
a. True
b. False
Answer: a. True
10. A company has to be a major multinational corporation to facilitate and benefit from the globalization of markets.
a. True
b. False
Answer: b. False
Ans: F
11. Because of globalization, companies rarely need to customize marketing strategies, product features, and operating practices in different countries.
a. True
b. False
Answer: b. False
12. Learned motives are those motives that a customer acquires or learns from the environment.
a. True
b. False
Answer: a. True
13. Howard-Sheth model uses the concept of stimulus-response in order to explain the buyer’s brand choice behavior over a period of time.
a. True
b. False
Answer: a. True
14. Future wants of the customer should be analyzed before identifying the segments.
a. True
b. False
Answer: a. True
15. Market segmentation facilitates the proper choice of the target market.
a. True
b. False
Answer: a. True
16. Segmentation not only helps in the identification of customers with substantial similarities but also helps in profiling them and their need structure.
a. True
b. False
Answer: a. True
17. A clearly defined segment must react to changes in any of the elements of the marketing mix.
a. True
b. False
Answer: a. True
18. Most global markets currently are markets for consumer products.
a. True
b. False
Answer: b. False
19. In psychographic segmentation, the marketer divides the target market into different geographical units.
a. True
b. False
Answer: b. False
20. The market specialization strategy allows marketing managers to offer different products in a single segment.
a. True
b. False
Answer: a. True
21. In mass marketing strategy, the marketing manager decides to enter into a select market segment instead of all the available market segments.
a. True
b. False
Answer: b. False
22. The last level or layer of the product is the augmented product layer.
a. True
b. False
Answer: b. False
23. As firms follow each other around the world, they bring with them many of the assets that served them well in other national markets. Thus, greater diversity replaces uniformity.
a. True
b. False
Answer: b. False
24. Substantial impediments such as barriers to foreign direct investment make it difficult for firms to achieve the optimal dispersion of their productive activities to locations around the globe.
a. True
b. False
Answer: a. True
25. Creating a brand is the ultimate aim of a marketing endeavor.
a. True
b. False
Answer: a. True
26. The GATT succeeded the World Trade Organization (WTO).
a. True
b. False
Answer: b. False
27. The IMF is often seen as the lender of last resort to nation-states whose economies are in turmoil.
a. True
b. False
Answer: b. False
28. Brand awareness is an overall feeling that a customer tends to have about a brand.
a. True
b. False
Answer: b. False
29. Brand position can be based on the point of leverage, which may not necessarily be in the core identity.
a. True
b. False
Answer: a. True
30. A brand is a mental patent and set of associations that deliver a set of functional and emotional value to the consumer in a unique way.
a. True
b. False
Answer: a. True
31. Over its entire history, the WTO has promoted the lowering of barriers to cross-border trade and investment.
a. True
b. False
Answer: a. True
32. A brand name should reflect directly or indirectly some aspects of the product, like benefits and functions.
a. True
b. False
Answer: a. True
33. A good brand name should basically possess qualities of distinctiveness.
a. True
b. False
Answer: a. True
34. Individual branding is the set of all the brand lines that a multi-product firm offers to the market.
a. True
b. False
Answer: b. False
35. Trading-down refers to the adding of a higher-priced, prestige product to the existing lines.
a. True
b. False
Answer: b. False
36. Cost involvement is one of the primary considerations in packaging.
a. True
b. False
Answer: a. True
37. Maturity stage is the last stage of the product lifecycle.
a. True
b. False
Answer: b. False
38. Under full-cost pricing, fixed costs are ignored and prices are determined on the basis of marginal cost.
a. True
b. False
Answer: b. False
39. Competition-based pricing pushes the costs and revenues as secondary considerations and the main focus is on the competitors’ prices.
a. True
b. False
Answer: a. True
40. After World War I, the advanced nations of the West committed themselves to removing barriers to the free flow of goods, services, and capital between nations.
a. True
b. False
Answer: b. False
41. World merchandise trade includes trade in manufactured goods, agricultural goods, and services.
a. True
b. False
Answer: b. False
42. Trade in services now accounts for more than half of the value of all international trade.
a. True
b. False
Answer: b. False
43. The volume of world output has grown faster than the volume of world merchandise trade since the 1950s, according to data from the World Trade Organization.
a. True
b. False
Answer: b. False
44. Two-part pricing charges a fixed price for providing the basic service plus a variable usage rate.
a. True
b. False
Answer: a. True
45. Moore’s Law predicts that the power of microprocessor technology doubles and its cost of production declines in half every 18 months.
a. True
b. False
Answer: a. True
46. Predatory pricing is the illegal practice of setting unreasonably low prices to force competitors out of business.
a. True
b. False
Answer: a. True
47. In all pricing situations, the prediction of reactions of customers or potential consumers to his/her price and competitors’ reaction to the pricing moves is not essential.
a. True
b. False
Answer: b. False
48. Marketing managers are required to take note of the implications of competitor increases as well as a decrease in price levels.
a. True
b. False
Answer: a. True
49. The task of the marketer is to influence needs.
a. True
b. False
Answer: a. True
50. Imitative products are also considered a new products.
a. True
b. False
Answer: a. True
Conclusion:
I hope you enjoyed our MCQ on marketing management. We really thought this blog would be the perfect resource for anyone looking to brush up on their skills on this subject.
We have provided a marketing management MCQ PDF with the answers. Feel free to share this resource with your friends or use it for your next exams. If you have any questions, please don’t hesitate to reach out to us through the comment box. Thank you for reading, we hope to hear from you soon!
