MCQ on advertising and sales promotion for MBA, BBA Exams

MCQ on advertising and sales promotion – Advertising and Sales Promotion MCQ for the preparation of MBA, BBA academic Exams.

MCQ on advertising and sales promotion

Q1. Ads are measured for effectiveness to:
a. Choose a medium
b. Avoid costly mistakes
c. Focus the brand
d. Judge ad liking

Answer: (b)

Q2. Highly involved ___ are more motivated and actively looking for information.
a. Customers
b. Employees
c. Target audiences
d. Advertisers

Answer: (c)

Q3. Which of the following is a strategy where firms focus their promotional messages on target customers?
a. Co-branding
b. Advertising
c. Push
d. Pull

Answer: (d)

Q4. A slogan in promotion is used because:
a. It makes you unique
b. In all media, immediate attention is grabbed
c. Always reminds me of a definite brand
d. All of the given options

Answer: (d)

Q5. ___ often appears when you access a certain website.
a. Pop-ups
b. Banners
c. Links
d. Interstitials

Answer: (a)

Q6. Today, the emphasis of most advertisers is on:
a. Publicity
b. Billboards
c. Print media
d. Electronic media

Answer: (d)

Q7. A/ an ___ is usually a simple idea:
a. TV ad
b. Advertising campaign
c. Big idea
d. Efficient idea

Answer: (c)

Q8. ___ is measured in points or point sizes.
a. Type
b. Design
c. Length
d. Style

Answer: (a)

Q9. Advertising should be abolished because it:
a. Raises prices
b. Encourages monopoly
c. Causes corruption
d. Forces an inferior product on customer

Answer: (b)

Q10. The constraints of promotion may include:
a. Competitor’s advertising
b. Resistance to change
c. Budget
d. All of the given options

Answer: (d)

11. Illustration is used to ___.
a) Grab attention
b) Provide details and sales pitch
c) Retain interest
d) Provide brand name, slogan, and trademark

Answer: (c)

12. Advertising space usually purchased in small amounts by the public and published by categories in its own section of the newspaper is called ___.
a) Classified Advertising
b) Retail Advertising
c) National Advertising
d) Section Advertising

Answer: (a)

13. Any form of advertising that appears on moving objects is called ___.
a) Flyers
b) Out of home advertising
c) Transit advertising
d) Out Door advertising

Answer: (c)

14. ___ means that several different advertisers buy commercial time during a specific television program.
a) Sponsorship
b) Participation
c) Spot advertising
d) Daypart

Answer: (b)

15. ___ is a World-Wide Web page that appears before the expected content page and can be used for advertising.
a) Superstitial
b) Ad Views
c) Button Ads
d) Interstitial

Answer: (d)

16. Coupons, small gifts, and other incentives are part of ___.
a) Sales promotion
b) Advertising
c) Customer service
d) Publicity

Answer: (a)

17. Companies get benefits from IMC (Integrated Marketing Communication) through ___.
a) Brand differentiation
b) Increased brand trust
c) Improved accountability
d) All of the given options

Answer: (d)

18. A major problem for salespeople is that it often takes a long time to ___.
a) Make a sale than it does to identify a prospect
b) Identify prospects than it does to make a sale
c) Generate prospects from qualified leads
d) All of the above are problems

Answer: (b)

19. Which of the following activities is not part of personal selling?
a) Making sales calls
b) Closing the sale
c) Generating leads
d) Managing profit

Answer: (d)

20. ___ is less expensive than telemarketing but more expensive than e-mail marketing.
a) Direct-mail
b) Web-mail
c) Leaflets
d) All of the given options

Answer: (a)

21. Advertising is a mass-mediated communication, for communication to be classified as paid for, delivered to an audience via mass media, and ___
a). be attempting to follow up
b) be attempting to chase
c) Be attempting to persuade
d) be attempting to compete

Answer: (c)

22. The campaign plan of a commercial producer of goods includes press conferences, which are important components of ___.
a) Marketing
b) Advertisement
c) Sales
d) Publicity

Answer: (b)

23. There is finally the impact advertising can have on the ___ of a country.
a) Culture
b) Society
c) People
d) Population

Answer: (a)

24. Co-op advertising is a type of advertising the manufacturer absorbs ___.
a) portions of the worth
b) portion of the value
c) portion of the cost
d) portion of income

Answer: (c)

25. Service advertising is most often ___. Carpet cleaners don’t sell clean carpets. They sell health to the infant crawling on the floor.
a) real Advertising
b) profitable
c) intelligent marketing
d) emotional advertising

Answer: (d)