Marketing Research MCQ Multiple Choice Question with Answers

Marketing Research MCQ Multiple Choice Question with Answers for Preparation for MBA, BBA Academic, and Competitive Examinations

However, conducting marketing research can be time-consuming and difficult. That’s where multiple choice questions come in handy. These questions can help researchers identify which factors are most important to customers.

`Advertising and Marketing Research MCQ

1. In a local market, which one of the following is not likely to be sold?
a. Meat
b. Fruits
c. Transformers (electric)
d. Grocery items
Answer: (c)

2. Which Ngo had raised time and cried over the issue of contamination of Pepsi and Coke with pesticides?
a. Green Peace
b. Center for science and environment
c. Center for development of advanced computing
d. None of these
Answer: (b)

3. Maruti Suzuki buys 1,000 car tyres from JK Rubber ltd. Tyre, in this case, would be a/an
a. FMCG
b. Consumer good
c. Industrial good
d. White good
Answer: (c)

4. Marketing is a process that creates, communicates, and delivers.
a. Services to customers
b. Products to customers
c. Value to customers
d. Materialistic benefits to the customer
Answer: (c)

5. Which one of the following is not a necessary condition to be met during the process of exchange?
a. Each party is capable of communicating
b. Each party has to arrange its own logistics system
c. Each party has the ability and desire to indulge in exchange. Each party has something that is of some value to the other party
Answer: (b)

6. Our marketing mechanism is deemed successful only if –
a. We get money from him
b. Customer is fully satisfied by our products and services
c. We can sell more than our competitors
d. We can make more profit than our competitors
Answer: (b)

7. The major focus of the societal marketing concept is –
a. Profit only
b. Society’s well being only
c. Satisfaction of customers only
d. All of these
Answer: (d)

8. Which one of the following is not a feature of a strategic business unit?
a. Distinct mission
b. Separate identify under the umbrella of the parent firm
c. unlimited powers in the hands of the CEO of SBU
d. Separate managing team
Answer: (c)

9. According to the BCG matrix. Does a star have the following feature?
a. Generates less cash
b. High market growth and low market share
c. High market share and industry growth
d. It will not become a cash cow after some time
Answer: (c)

10. According to the BCG matrix a cash cow.
a. Has a high market growth rate but small market share
b. Generates less cash for the firm
c. Requires firm to invest heavily in market
d. None of these
Answer: (d)

11. According to Ansoft’s model of product/market expansion.
a. When products are new and markets are new, then a diversification strategy would be implemented
b. When products are present (or current) and markets are present (or current), then product development would be the right strategy
c. Product development is not feasible
d. None of these
Answer: (a)

12. Under the diversification strategy, the firm tries to –
a. Remain in the same product line
b. Move into other products lines but removes previous product lines
c. Move into new product lines and retains the existing product lines
d. All of these
Answer: (c)

13. In SWOT, the letter ‘O’ stands for –
a. Omnipresent (product lines)
b. Obvious (Marketing responses)
c. Occurrence (of trade cycles)
d. None of the above
Answer: (d)

14. If you are spending some money on print-media advertisements, you are, in fact, activating the following P.
a. Product
b. Price
c. Place
d. All of these
Answer: (d)

15. Which one of the following is not a prerequisite for a marketing audit?
a. Independent
b. Periodic
c. Brief
d. Systematic
Answer: (c)

16. Technology environment is part of firms.
a. Microenvironment
b. Macro environment
c. Task environment
d. Depends upon the nature of the firm’s product range
Answer: (b)

17. Internal publics of a firm are –
a. NGOs
b. Government departments
c. Vendors
d. Employees
Answer: (d)

18. Which one of the following is not a demographic characteristic?
a. Migration
b. Consumption rate
c. Education level
d. Marital status
Answer: (b)

19. Which one of the following is a factor taken from the economic and natural environment?
a. Social legislation
b. Education level
c. Per capita consumption in rural areas (per month)
d. Metrosexual man
Answer: (c)

20. The higher the inflation, the –
a. Lower would be the purchasing power of consumers
b. higher would be the purchasing power of consumers
c. Least affected would be the consumers of all genres
d. Least affected would be the consumers of the creme de’ la crème genre
Answer: (a)

21. The following technology would drastically reduce the size and cost of the material.
a. Biotechnology
b. Electronic production technology
c. Nanotechnology
d. All of those
Answer: (c)

22. Micro and macro environments are differentiated on the basis of size, complexity and –
a. Features
b. Performance
c. Size
d. Uncertainty
Answer: (d)

23. A well designed MIS serves as the –
a. Powerhouse of the firm
b. Marketing department of the firm
c. Nerve centre of the firm
d. All of those
Answer: (c)

24. A database in which the customer product and sales databases are included is called –
a. Mega database
b. Data warehouse
c. Information centre
d. Data centre
Answer: (b)

25. Which one of the following is not a benefit offered by MIS?
a. Marketing managers can analyze markets and marketing situations
b. It provides market information to managers
c. It helps production managers take decisions related to markets
d. It allows the firm to tap opportunities present in the market
Answer: (c)

26. The marketing decision support system (MDSS) links a decision-maker to –
a. Markets
b. Databases
c. Analysis tools
d. Both b and c
Answer: (d)

27. Sales call report is a type of –
a. Monitoring information
b. Recurrent information
c. Customized information
d. None of those
Answer: (b)

28. The information collected from trade journals falls under the gamut of –
a. Customized information
b. Recurrent information
c. monitoring information
d. None of those
Answer: (c)

29. Which one of the following is not part of MIS?
a. Marketing research system
b. Internal records system
c. Marketing intelligence system
d. Power management system
Answer: (d)

30. The definition of marketing research includes the term “evaluate marketing actions” which one of the following is one of such actions?
a. Manufacturing of product package
b. Issue of leaflets at a conference
c. Getting a questionnaire filled up from a respondent in a market
d. Depositing a cheque, issued by a customer, in one firm’s bank
Answer: (b)

31. Which one of the following is the third step in the process of marketing research?
a. Analyze the information
b. Develop the research plan and design
c. Present the findings
d. Collect the information
Answer: (d)

32. If we get data from a marketing research agency this data would be deemed.
a. Primary data
b. Secondary data
c. Tertiary data
d. Raw data
Answer: (b)

33. What do reference groups do in the process of consumer buying behavior?
a. They recommend to individuals a particular product or service
b. They provide benchmarks for comparing and evaluating group and personal characteristics
c. They buy products or services first and an individual buys them later
d. They dissuade an individual from buying a particular product or service
Answer: (b)

34. Which one of the following is not likely to affect consumers’ buying behavior?
a. Occupation
b. Global economic meltdown
c. Education
d. None of the above
Answer: (d)

35. If we try to meet more and more people and share our emotions with them, we are satisfying the following need.
a. Self-actualization
b. Physiological
c. Security
d. Social
Answer: (d)

36. If a consumer understands a wrong message in the right way, the firm would stand to –
a. Lose
b. Gain
c. Remain unaffected
d. None of those
Answer: (b)

37. If a consumer understands the right message in a wrong way, the firm would stand to –
a. Gain
b. Remain unaffected
c. Lose heavily
d. None of those
Answer: (c)

38. If a person buys a TV set and complaints to the TV showroom about its bad features he is suffering from –
a. Selective distribution
b. High involvement
c. Dissonance
d. Cognitive dissonance
Answer: (d)

39. How can we reduce, or totally eliminate post-purchase dissatisfaction of consumers?
a. By offering him the same product at a low price in the next sales deal
b. By giving him a cents-off coupon
c. By promoting our product through media campaigns and telling the customer that his purchase was the best one
d. By informing the customer that he can return the product and take his money back if he has not liked it
Answer: (c)

40. In experimental Research the researcher manipulates one or nine variables in such a way that is the effect on one or more variables can be measured.
a. True
b. False
Answer: (a)

41. The first two steps in the consumer adoption process are ___ and ___.
a. Interest, evaluation
b. Adoption, desire
c. Interest, adoption
d. Awareness, interest
Answer: (d)

42. The primary methods of data collection are interview, ___, and ___.
a. Observation, telephone
b. Telephone, questionnaire
c. Questionnaire, observation
d. MR Agency, newspaper
Answer: (c)

43. In modified rebuy, the consumer demands ___ modification or ___ modification.
a. Product, price
b. Type, logistics
c. Logistics, package
d. None of those
Answer: (a)

44. A gatekeeper, in the context of business buying behavior, is a person who acts as a filtering agent between ___ and ___.
a. Production, purchase
b. Buyer (committee), seller
c. Buyer (committee), CEO
d. CEO, markets
Answer: (b)

45. ___ developments and ___ objectives affect business buying behavior in a major way.
a. Economic, commercial
b. Commercial, emotional
c. Emotional, marketing
d. Economic, organizational
Answer: (d)

46. Two important attributes to be considered in Vendor evaluation are ___ and ___.
a. Values, proximity
b. Delivery, servicing
c. Reputation, notoriety
d. None of the above
Answer: (b)

47. A market segment must be ___ and ___.
a. Substantial, powerful
b. Powerful, measurable
c. Measurable, differentiable
d. Actionable, powerful
Answer: (c)

48. Two genres of consumer market segmentation are ___ and ___.
a. Demographic, promotional
b. Behavioral, geographic
c. Geographic, social
d. Psychographic, economic
Answer: (b)

49. Under the process of behavioral segmentation, we consider ___ and ___ as two major criteria.
a. Benefits, personality
b. Personality, lifestyle
c. Occasions, benefits
d. Occasions, life-style
Answer: (c)

50. The differentiated marketing strategy of segmentation involves ___ products and several ___ programs to prepare the different market mix for each market segment.
a. Unusual, segments
b. Different, segments
c. Segmented, markets
d. None of those
Answer: (b)

51. Marketing Research is the gathering and recording analysis of all facts about the problem. Reliably to the transfer and sale of goods & services from production to consumer. Who has given the definition?
a. American Management Association
b. Australian Management Association
c. Americana Management Association
Answer: (a)

52. Which one of the following is the kinds of Marketing Research.
a. Research or products & service.
b. Research or Market
c. Research or sales method & policies.
d. All of the above
Answer: (d)

53. Which one of the areas of classification in Market Research.
a. Research or Consumer
b. Research or market/demand
c. Research or Product/Brand
d. Research or Competition
e. All of the above
Answer: (e)

54. Are following the components of Research Advertising & Promotion.
a. Motivation Research
b. Media Research
c. Appraised ad campaigns
d. All of the above
Answer: (d)

55. The steps in the Research Design Process.
a. Define the research problem.
b. Estimate the value of information
c. Select the data collection approach
d. Select the measurement technique
e. All the above
Answer: (e)

56. Survey research is the systematic collection of information directly from reproduces.
a. Telephone interview
b. Mail interviews
c. Personal interviews
d. All of the above
Answer: (d)

57. Which one of the following is used as the measurement techniques used in making re-usual.
a. Questionnaires
b. Attitude scope
c. Observation
d. All the above
Answer: (d)

58. state true/false
1. Size is a rational product buying motive
2. Cue is defined as any object in the environment that is not perceived by the individual
a. 1-T, 2-F
b. 1-F, 2-T
c. 1-T, 2-T
d. 1-F, 2-F
Answer: (c)

59. state true/false
1. Ego is a control device that maintains a balance between id and superego.
2. According to the psychoanalytical model, the id is immature and pleasure-seeking
a. 1-T, 2-T
b. 1-F, 2-F
c. 1-T, 2-F
d. 1-F, 2-T
Answer: (a)

60. state true/false
1. Under-positioning and over-positioning are the same phenomena
2. Under doubtful positioning, buyers may find it hard to believe what the brand claims in terms of product price or features
a. 1-T, 2-F
b. 1-F, 2-T
c. 1-T, 2-T
d. 1-F, 2-F
Answer: (b)

61. state true/false
1. In user positioning, we position the product according to the best use
2. In competitor positioning, we try to undermine our product vis-à-vis that of a named competition
a. 1-F, 2-T
b. 1-T, 2-T
c. 1-F, 2-F
d. 1-T, 2-F
Answer: (c)

62. state true/false
1. Specialty goods-an example is salt
2. Unsought goods-an example is insurance
a. 1-T, 2-F
b. 1-F, 2-T
c. 1-T, 2-T
d. 1-F, 2-F
Answer: (b)

63. state true/false
1. For Maruti Udyog Ltd, MRF tyres are component material
2. For a household, a cement-concrete mixer is an industrial product
a. 1-T, 2-F
b. 1-T, 2-T
c. 1-F, 2-T
d. 1-F, 2-F
Answer: (a)

64. state true/false
1. Product mix width refers to the total number of product lines of a firm
2. Product mix consistency informs how many versions of a product are being offered in a product line
a. 1-T, 2-T
b. 1-T, 2-F
c. 1-F, 2-T
d. 1-F, 2-F
Answer: (b)

65. state true/false
1. During the product introduction stage, the firm must advertise heavily in the targeted markets.
2. During the product decline stage, it is better to use a high-price strategy to skim the markets.
a. 1-T, 2-F
b. 1-F, 2-F
c. 1-F, 2-T
d. 1-T, 2-T
Answer: (a)

66. state true/false
1. One advantage of branding is that it helps create customer loyalty
2. One disadvantage of branding is that customer does not pay extra for a branded item
a. 1-T, 2-T
b. 1-F, 2-F
c. 1-T, 2-F
d. 1-F, 2-T
Answer: (c)

67. state true/false
1. In an oligopolistic market, there are few players and they dominate the entire market
2. In perfect competition, there is the only one seller and too many buyers
a. 1-T, 2-F
b. 1-T, 2-T
c. 1-T, 2-T
d. 1-F, 2-F
Answer: (a)

68. Match the following –
1. Destroyer pricing I. Different regions as criteria
2. Geographical pricing II. To get a quick sale
3. Promotional pricing III. Use the site/location to set the price
4. Location pricing IV. To eliminate competition
a. 1-III, 2-II, 3-IV, 4-I
b. 1-IV, 2-I, 3-II, 4-III
c. 1-I, 2-II, 3-III, 4-IV
d. 1-II, 2-IV, 3-I, 4-III
Answer: (b)

69. Match the following
1. Solving I. Door delivery
2. Transportation II. Store the products
3. Breaking Bulk III. Rearrange items
4. Holding stock IV. Break small packages into small ones
a. 1-III, 2-I, 3-IV, 4-II
b. 1-IV, 2-III, 3-I, 4-II
c. 1-III, 2-IV, 3-II, 4-I
d. 1-IV, 2-III, 3-II, 4-I
Answer: (a)

70. Match the following
1. Retailer I. Low margin, high volume
2. Manufacturer II. Does not take title to goods
3. Distributor III. The direct link with the customer
4. Agent IV. Gives products to distributes
a. 1-III, 2-IV, 3-I, 4-II
b. 1-II, 2-I, 3-IV, 4-III
c. 1-III, 2-IV, 3-II, 4-I
d. 1-IV, 2-III, 3-II, 4-I
Answer: (a)

71. Match the following
1. Discount store I. Limited product lines
2. Off-price store II. Low price low margin
3. Specialty store III. Food and non-food products
4. Superstore IV. Sells at less than retail price
a. 1-I, 2-II, 3-III, 4-IV
b. 1-IV, 2-III, 3-II, 4I
c. 1-II, 2-IV, 3-I, 4-III
d. None of the above
Answer: (c)

72. Match the following
1. Sales promotion I. Poster
2. Advertising II. Discount coupon
3. Public relations III. Telephone used quite often
4. Direct marketing IV. Newspaper feature
a. 1-II, 2-I, 3-III, 4-IV
b. 1-IV, 2-II, 3-I, 4-III
c. 1-III, 2-I, 3-IV, 4-II
d. 1-II, 2-I, 3-IV, 4-III
Answer: (d)

73. Identify the steps of the communication development process.
1. Design a message
2. Target customer feedback
3. Carry marketing research
4. Identify promotional objectives
5. Get results
6. Select communication channels
7. Target customer feedback
8. Preface target customer people
9. Select the message source
a. 3, 2, 7, 6, 5
b. 8, 4, 1, 6, 9, 7
c. 5, 4, 1, 8, 7, 3
d. 1, 6, 5, 8, 5, 4
Answer: (b)

74. The workload method for determining sales force size comprises the following steps:
1. Calculate the number of salespeople needed
2. List the activities a sales executive must perform
3. Identify customers and group them into different categories
4. Define sales of four people’s uniform
5. Get in touch with a sales consultant
6. Analyze the number of calls one has to do in a particular period
7. Find out the time available for selling and non-selling activities of sales executives
8. Make a list of all sales personnel, including the sales manager
a. 8, 6, 3, 5, 4
b. 4, 1, 2, 5, 3
c. 3, 2, 7, 6, 1
d. 5, 3, 6, 1, 4
Answer: (c)

75. The following is the procedure for recruiting sales personnel.
1. Appointment sales staff
2. Getting two references from the applicant
3. Screening
4. Personnel interviews
5. Final interview and appointment
6. Psychological grilling
7. Tests
8. Application blank
9. Orientation
10. Medical examination
a. 1, 7, 6, 2, 8, 4, 9
b. 3, 4, 2, 7, 6, 5, 9
c. 8, 5, 3, 2, 6, 4, 9
d. 8, 3, 2, 4, 7, 10, 5
Answer: (d)

Conclusion:

We hope you enjoyed using our research multiple-choice questions and answers. This is a good place to start for any new businessman.

Follow the advice in our post, and you’ll be able to make the most of your time, have an engaging meeting, and make the whole team feel included, regardless of their location.

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