Multiple Choice Questions with Answers on Advertising Management and Advertising MCQ with answers for the preparation BBA MBA academic exams of various Universities.
Multiple Choice Questions with Answers on Advertising Management
1. The following is not a function of advertising
a. Information
b. Brand image Building
c. Persuasion
d. Pricing
Answer: (d)
2. By default advertising is done on a.
a. Limited scale
b. Mass Scale
c. Corporate Level only
d. Societal Level only
Answer: (b)
3. The following is the biggest limitation of advertising.
a. It forces the consumer to buy the things he does not need
b. It sells gloss and dreams too and dreams to prospective buyers
c. It tells consumers about the arrival of new products in the market
d. All of the above
Answer: (a)
4. Which are of the following according to Krugman is the third exposure
a. What is it?
b. What of it?
c. Wherefrom has it come?
d. None of these
Answer: (d)
5. Advertising contributes to.
a. Economic growth of society or country
b. National Capital
c. Power of marketing Firms
d. Chaos in the already congested marketplace
Answer: (a)
6. Do you believe that advertising can bring about socio-economic change?
a. Certainly
b. Only if media have their footprints and audience are willing and able to buy the content
c. Only if a country or society is effluent
d. Certainly not
Answer: (b)
7. The last step in the process followed under the AIDA model is.
a. Intention
b. Attention
c. Desire
d. None of the above
Answer: (d)
8. What kind of promotional material can be given to a photographer’s shop?
a. Catalogues of newly introduced camera
b. Roll of Fuji film
c. A newly introduced camera displayed I glass window
d. All of the above
Answer: (a)
9. Non- commercial advertising is likely to forms on the following issue
a. Consumption of fast food items
b. Promotion of health spas
c. Awareness about use of Petrol
d. All of the above
Answer: (c)
10. Brand switching is one of the objectives of
a. Management
b. Marketing
c. Advertising
d. Publicity
Answer: (c)
11. The following is the element of the communication triangle
a. Public
b. Message
c. Media
d. All of the above
Answer: (c)
12. If the current state of the prospective buyer is interested and motivated to buy, then we should have the following communication objective
a. Change advertisements on the website
b. Overcome barriers to purchase (present in prospective buyer’s mind)with easy-to-accept obstacle removal options
c. Undertake successful sales transactions
d. Allow prospective customers to try products through samples
Answer: (b)
13. The client of an advertising agency is called
a. Customer
b. Major
c. Corporate
d. Account
Answer: (d)
14. Which one of the following is not a media vehicle?
a. Leaflet
b. TV
c. Conference Hall
d. Internet
Answer: (c)
15. Processing can refer to
a. Signal processing
b. Geometry processing
c. Image Monitoring
d. Either a or b
Answer: (d)
16. Word processing is done to
a. Enhance and modify JPG graphics
b. Process text and format it
c. Make relational data tables
d. Give presentation
Answer: (b)
17. Advertisements can change your attitude and behavior. Do you agree with this statement?
a. Yes
b. No
c. That depends upon the individual who is being exposed to advertisements
d. That depends upon the situation the marketer/ advertisers is in
Answer: (a)
18. Which one of the following media would opt for promoting FMCG?
a. Industry-oriented magazines
b. TV
c. Internet
d. Presentations during trade fairs
Answer: (b)
19. Which one of the following media would be suitable for building brand image?
a. Run-of-the-mill advertisements on TV channels during prime viewing hours
b. Advertisements during intervals in the cinema halls
c. Gloss advertisements in and newspapers of repute
d. E-mail message to prospective clients
Answer: (b)
20. Which media has the highest value of reach in the Indian context?
a. TV
b. Newspaper
c. Radio
d. Magazines
Answer: (a)
21. Media timing is concerned with
a. Message Context
b. Time and Period during which an advertising campaign is to be run
c. Frequency of exposure
d. Budget of the entire media mix
Answer: (b)
22. Reach refers to the percentage of
a. Customers in a targeted market
b. The population that advertisers consider
c. Customers in the targeted market who are exposed to an advertising campaign
d. Customers contacted (in person) in an advertising campaign
Answer: (c)
23. Which one of the following is not a budgeting method in the context of advertising
a. All available funds method
b. Fixed Percentage Method
c. Competitive Parity Method
d. Objective and Task Method
Answer: (b)
24. The unit sale method of advertising budgeting
a. Involves the allocation of all available funds for advertising purposes
b. Focuses on external market trends
c. Takes the cost of advertising as an individual item and multiplies it by the number of units the advertiser wished to sell
d. Name of the above
Answer: (c)
25. Which one of the following is not the scheduling method in the context of advertising?
a. Fighting
b. Massed
c. Continuity
d. Chequered Media
Answer: (d)
26. When there are peaks and valleys in product demand, it is advisable to use the following scheduling technique.
a. Massed
b. Chequered Media
c. Fighting
d. Any one of the above
Answer: (d)
27. A mail-order discount scheme would be most suitable for selling
a. Transformers
b. Magazine subscriptions
c. High-Value
d. Computer Parts
Answer: (b)
28. Under the barter scheme
a. Firms can offer products and services to advertising firms if the latter offer cheap advertising services
b. Firms buy products from the market and supply products to the same market
c. Cost discounting is the key issue
d. None of the above
Answer: (a)
29. Advertising budget emanates from
a. Advertising Tenets
b. Advertising objectives
c. Market plAns:
d. Firm’s overall objectives
Answer: (d)
30. Advertising frequency is the highest in the following case
a. Refined Oil
b. Ball Bearing
c. Life Insurance
d. LCD Television
Answer: (a)
31. If we launch a new product, we combine advertising with
a. Publicity
b. Sales promotion
c. Personal selling
d. None of the above
Answer: (c)
32. Who is responsible for the overall output, viz production, quality, manufacturing, etc. of an advertisement?
a. Copywriter
b. Artist
c. Cameraman
d. Creative Director
Answer: (d)
33. Which one of the following is not a media-related term.
a. Reach
b. Frequency
c. Depth
d. Footprint
Answer: (c)
34. When had Doordarshan started sending colour TV signals in India
a. 1979
b. 1986
c. 1982
d. 1977
Answer: (c)
35. When was the first-ever TV station of India inaugurated?
a. July 1962
b. June 1964
c. September 1959
d. August 1959
Answer: (c)
36. A DSS can solve.
a. All types of problems
b. Semi-structured problems
c. Unstructured problems
d. Semi-structured & Unstructured problems
Answer: (c)
37. A DSS software can be structured into
a. Three Components
b. Two Components
c. Four Components
d. None of the above
Answer: (c)
38. Which one of the following is not a major feature of a DSS?
a. It is user-friendly
b. It is menu-driven
c. It allows modular applications
d. It does not have application flexibility
Answer: (d)
39. Media planning is the process of determining how to use.
a. Cost and profit
b. Time and space
c. Money & time
d. Time & Client’s resources
Answer: (b)
40. Media planning is the process of determining how to use ___ and ___ to achieve advertising objectives.
a. Money, Power
b. Space, Power
c. Time, Resources
d. Time, Money
Answer: (d)
41. Direct mail packages come in all ___ and ___.
a. Colors, packing
b. Packing sizes
c. Sizes, shapes
d. Shapes, hues
Answer: (c)
42. Tone and manner affect the ___, look, and ___ of the execution of an advertising campaign
a. Feel, power
b. Effectiveness, feel
c. The setting, Power
d. Feel, Setting
Answer: (d)
43. A DSS can be successful and if it is good ___ or and ___ by management at all levels
a. Feel support
b. Support, Priority
c. Priority, Attitude
d. Attitude, Support
Answer: (d)
44. Magazines are ___ and ___ media that also build the brand image of a product or business firm
a. Colourful, informative
b. Informative, powerful
c. Creative, colorful
d. Powerful, Mass
Answer: (a)
45. A newspaper is ___ cost but ___ valid media
a. High Frequently
b. Current, never
c. Low, Presently
d. Log, Highly
Answer: (c)
46. A ___ writes the text of an advertisement whereas a director designs the advertisement
a. Writer, Intuitive
b. Copywriter, outsider
c. Copywriter, art
d. Copy-composer, editorial
Answer: (c)
47. The three basic ingredients of any advertising copy are ___ style and ___.
a. Content, clarity
b. Clarity, Presentation
c. Presentation, content
d. Content, colours
Answer: (c)
48. ___ and ___ help lock in key phrases that are a brand image.
a. Pop-ups, Jingles
b. Displays, SlogAns:
c. SlogAns:, Jingles
d. Jingles, Displays
Answer: (c)
49. Ogilvy had started that is the most important element in an ___
a. Adelines, action
b. Headlines, activity
c. Headlines, advertisement
d. Punchlines, advertisements
Answer: (c)
50. ___ appear ___ frequently than newspapers
a. Cartoons, More
b. Advertisements, less
c. Cartoons, less
d. Magazines, less
Answer: (d)
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